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AR (Augmented Reality)is a combination of real and virtual worlds, real-time interaction, and an accurate 3D registration of real and virtual objects that provides an interactive experience of a real-world environment wherein people can experience a real-world in computer-generated perceptual information, which also includes visuals, audio and much more.VR (Virtual Reality)is a mixture of augmented reality and mixed reality, which is also referred to asExtended Reality (XR). It is a stimulating experience that can be completely different from the real world or it can also be similar. Augmented Reality and Virtual Reality are mainly applied in the business sector, entertainment, especially, video games, education, healthcare, defense, and many more.
AR/VR plays a vital role in marketing. Enterprises are now using AR/VR technologies and their applications and different strategies in order to increase their revenue and grab customers’ attention.AR and VR in marketing have a vast role. Here are the top AR & VR marketing strategies that are used by enterprises.
 
VR acts as a bridge between the experience and action. VR can be used to offer the digital experience to promote products and services. VR can also be used to promote existing products which will help customers to know what is available and what is going to come into the market.
 
AR gives unique experiences to the customers. AR/VR technology can be used through mobile so customers will find it easy to adapt and it will convenient for enterprises to promote their business, products and increase sales. AR can give customers an experience of a product before they buy them.
 
AR/VR plays a vital role in engaging customers, for instance, it can be with the product or the enterprise or it can be the real world. For example, when they choose a product but are confused or not so sure about it with AR technology, they can have an experience with the product before even buying it. These technologies make sure they have virtual experiences engaging with the real world.
 
AR/VR technologies have opened the door to personalized ad experiences that are unique to every individual. Programmatic advertising, messaging, and marketing at the individual level is one of marketing’s strategies and this will soon become a part of everyone’s life.
 
AR/VR is creating many opportunities for enterprises to approach people or customers and make them experience clients’ offerings in new and immersive ways that bypass the traditional media familiarization trips and desksides. For instance, now events, facilities, properties, travel destinations, and more can all offer clients an opportunity to discover what makes them special without coordinating a visit or trip.
 
With the advancements in AR/VR technology, we can see this crossing over to the event industry and replacing the need for travel while offering true personal engagement opportunities.
 
According to Mark Zuckerberg, one of the marketplace leaders presently making an investment in the concept of the metaverse, the metaverse is a type of “embodied internet”. It’s something you could leap into (via VR) or deliver to your reality (via AR). Virtual worlds become an increasing number of popular, however, the actual metaverse might be the future of augmented reality and it is going to be everywhere. This is why the metaverse, while extensively adopted, could be augmented reality surroundings accessed the use of see-through lenses
 
Virtual reality lets customers enter the metaverse, ultimate the perceived gaps among digital and bodily realities. Virtual variations of people, objects, and landscapes will permit us to discover brand-new environments and make reports more available to everyone. In short, it is a virtual reality world wherein you may visit school, visit work, play games, watch concerts, browse store shelves, and plenty more without leaving your (physical) home.
 
VR & AR is one the fastest ways to grab customers’ attention. As many people love technology and it gives them experience and it excites them AR/VR can be used to gain more clients’ attention. Combing different technologies either with AR/VR or with both can create a great shopping experience for the customers.
 
Improving the link between the physical world and the digital world calls for a positive level of intelligence from machines. Artificial Intelligence is crucial for AR/VR to improve business. It can assist with natural language processing, to make sure our machines and robotics can apprehend us. It turned into the best matter of time till AI turned out implemented into augmented and virtual reality to construct smarter immersive worlds.  AI has the ability to parse massive volumes of information at lightning pace to generate insights and drive action. Users can either leverage AI for decision-making (that is the case for maximum agency applications), or link AI with automation for low contact processes.AI additionally helps such things as computer imagination and prescient and Simultaneous Location and Mapping technology, which assist machines to recognize our bodily environment.
 

 
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